Boost your brand with increased Twitter engagement

Building an engaging Twitter community can be tricky.

Automatic tweets just aren’t going to cut it when it comes to leading relevant, engaging conversations. Your focus should be creating helpful authentic interactions.

Here are a few ways you can start Twitter conversations and keep your audience’s attention.

1. Your Twitter profile should be inviting

When someone is looking at your brand on Twitter, the first thing they’ll do is search for you, and then they’ll look at your profile. If your profile doesn’t pop, your potential followers aren’t going to stick around.

Make sure your profile is on brand and engaging. You can use colourful, engaging design or photography.  Think about what would be best for your brand.

In addition to the overall look and feel of the page, your short bio should be clear, concise and compelling enough to get follower’s from your target audience. Include keywords and messaging associated with your brand and unique offer.

twitter profile

2. Enticing Visual Content

If you’re a regular reader of our blog, you’ll know how much we push enticing visual content. 90% of information  we receive is visual – so if you want your tweets to get more attention, add photos, videos and infographics to your Twitter account as often as possible.

When Twitter added feed previews of images, engagement increased overall.  Not convinced? A study by Buffer  found that tweets with images get 150% more interaction.

Remember that images use up around 26 of your 140 characters. Make adjustments to your tweets as necessary.

twitter images2

3. Your Tweets should be short and simple.

Clear messages should be simple. Trying to squeeze as much info as possible into Twitter posts results in overly complex messages that are difficult to read. Don’t waste your words. Medium length tweets have higher engagement – aim for around 20 words.

4. Use retweetable words.

You only get 140 characters to capture your Twitter audience and convince them to join your conversation. The right words can make or break that potential connection.

Want to get the most out of your tweets? Here are some of the most retweetable words on Twitter:

You, twitter, please, retweet, post, blog, social, free, media, help, great, follow, 10, how to, top, check out, new blog post.

5. Ask your audience questions

When you make new friends, who ask questions. If you want to get your followers talking – ask them about themselves. Twitter users love to voice their opinions. Stick to questions related to your niche. eg. If you’re a restaurant, ask them what they had for dinner last night.

Keep your questions conversational – treat your followers like your friends.

6. Share curated content

While original content is important, you don’t have to dedicate alla your time creating this from scratch. Collect interesting posts, images and statistic from other sources and share this with your followers. Offer your opinion and invite your followers to do the same. This will in turn place you as an expert commentator in your field.

Twitter can be a challenging platform for businesses to master. The Twitter audience is demanding for great information and very vocal. The rate at which Twitter moves may get you thinking you need to update your stream constantly. However, if you don’t have a strong, engaging message – don’t tweet. This will dilute the power of your Twitter profile.

Focus on sharing intriguing visual content and engaging stories that spark Twitter conversations about your brand or industry.