Consumer behaviour has changed dramatically in recent years.
Think about how you access technology.
The era of smart phones, tablets and other mobile enabled devices means we’re constantly accessing information on the go, wherever and whenever we want.
As a businesses, this means you have to change the way you provide content about your products and services – and why a mobile enabled website is extremely important.
If you’ve ever been searching for a product or service on your mobile device, you will know how frustrating it can be to come across something you are interested in, only to be presented with a clunky, illegible website that you have to pinch and zoom and tilt to view.
Not a very good experience is it?
When faced with these less than user-friendly websites, more often than not, a user will exit out after a very short period of time, in favour of another search result providing a better and more convenient experience.
Check out this infographic for some mobile marketing statistics: