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P (07) 4953 2833
F (07) 4953 0276

11 Macalister Street
Mackay Q 4740

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Marketing

Strategy Planning

Q: Where will YOUR business be in 12 months?

Creating a strategy for marketing your business and putting this into a plan gives you control of where the business is heading. By partnering with a professional, you can take your business to the next level.

Redhotblue offer realistic, fit-for-purpose recommendations and advice based on research, knowledge and experience. We look at what makes your business special, and plan how to let the right people know about it through a combination of online and offline activities.

 

Online Marketing

Q: How does YOUR business look online?

The amount of Australians researching online before purchasing a product or engaging a service is growing all the time. Use the online world to connect with your target audience and make your business easy to find.

Online marketing can include:

  • Company website
  • Social media channels [such as Facebook, LinkedIn and YouTube]
  • Online reputation management
  • Local search marketing
  • Blogs
  • eNewsletters
  • Apps
  • Online advertising

Offline Marketing

Q: Are YOU taking advantage of traditional methods?

Your customers are definitely becoming more internet savvy, but they also live and work in the real world. Traditional methods for marketing still have a significant impact when executed in the right way.

Create a real presence:

  • TV, radio and press advertising
  • Direct mail
  • Promotional material
  • Vehicle, building and display signage
  • Public relations
  • Event hosting and attendance

When your business name is in the media, in people’s homes and in their daily life – you’re getting top of mind presence. Next time a customer needs the product or service you offer, your business name should come to mind. Used in conjunction with a strong online presence, traditional media can be utilised to strengthen your brand’s positioning and increase awareness.

 

Copywriting

Q: Why will professionally written copy make a difference to YOUR results?

Producing content that appeals to your customers and resonates with them is important to achieving cut through in the market. Where the copy will be seen is crucial – there is a huge difference in writing for online or offline platforms, with each medium having its own technicalities and formats to incorporate. The language and style also need consideration – an article that works for a local daily newspaper would need to be modified to suit an industry-specific publication.