Studies show on average 8 out of 10 people will read headline copy, but only 2 out of 10 will keep going.
With such a large percentage of readers not moving past the headline, this puts the pressure on to produce an exciting and attention-grabbing headline. After all, what is the point of spending all that time on your blog if nobody is reading it?
In this guide, we provide 5 easy tips and tricks to help you beat the odds and get your readers coming back for more every time!
So, what makes a good headline?
1. Numbers and lists
Research shows blog readers are totally obsessed with lists. Blogs that are set out in a list format, and have this outlined in their headline, receive much more attention keeping attention much longer.
2. Strong Topic
Readers need to get the full story of what the article is about in your headline to keep their attention. Nobody wants to read an airy-fairy article and the same goes for your headline.
3. Educate your reader
The reason why people end up reading your blog is because they are looking for more information on a topic. Writing your headline in the how-to format will tell the reader the article will be full of information they can use for the topic they are researching.
Let’s face it, the reason why most of us blog is to help us rank better on Google. So make sure you make full use of keywords in both your headline and article.
5. Use Adjectives and Verbs
Making strong use of adjectives and verbs will give your headline the kick it needs to grab the reader’s attention.
Too often we neglect the importance of a catchy and attention-grabbing blog headline and instead focus our time and attention on the content. While content in a blog is important, to really keep their attention you need a headline that will leave the reader wanting more.