Were you among the many Facebook users to panic over yesterday’s social media blackout?

Facebook experienced technical difficulties yesterday for around 20mins and caused the social media network to go into an absolute frenzy, leaving users unable to access the site.

Users that were unable to access their account sought refuge on competitor platform Twitter to vent their complaints. Others flocked to outlets like Buzzfeed for comfort as the website tweeted funny cat videos to help users faced with the impending doom of boredom.

Whilst only a temporary hiccup, this technological mishap begs the question: Are we addicted to social media?

Surely with the busyness of our daily lives, we should be able to cope for 20mins without checking how many people ‘liked’ our post about Beyonce’s latest music video.

How much time a day do you spend on social media? Do you use it to run your business or just to communicate with your interstate relatives?

This social media downtime serves to remind businesses to avoid having all their marketing eggs in one basket. Even a social media giant is not immune to failure, so it is important to consider your marketing holistically, both on and offline

It’s probably also a reminder for us to put down technology once in a while and experience the world first hand,

before posting a new status update.

social media facebook blackout

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