We live in a society where social media has become a part of our everyday lives. Whether it’s telling people what we did over the weekend, sharing a funny video of a singing cat, or admitting love for our favourite band.

Bringing this approach of sharing and communicating to your customers should become a key component of any business’s marketing strategy moving forward. Having a presence on a social media platform (Twitter, Facebook or any of the many others) has become a must (just like a website). However, how many companies are using these platforms effectively? As with a website, if you allow your social media presence to become stagnant you begin to bore your visitor or reader, and suddenly your Facebook page, or Twitter feed, becomes pointless.

Make social networking just like your morning coffee, you need it to start your day. If you don’t have it, how will your day be? Don’t make your readers’ visit to your Facebook page dull. Spend a little time each day sharing something, whether it is about a new product or service you have, talking about a positive experience you had with a customer, anything really!

Making your customer feel engaged is the goal. So if they can see you’re involved, they will feel involved too. There are other benefits too; gaining an insight into what your target market is thinking and doing, checking out your competition, keeping up with your industry’s news – just for a start. And like your morning coffee, once you get into the habit of jumping onto your business’s social media platforms each day – you’ll wonder how you ever did without it!