Most of you probably know what a #Hashtag is by now. If you don’t, I’m sure you’ve seen some floating around on various social media sites.
These tools can be a great addition to your social media strategy when promoting your brand, product, content or special event.
If I lost you at hashtag, here’s a quick overview.
What is a Hashtag?
Hashtags first appeared in IRC (Internet Relay Chats, messaging platforms). They became popular of sites like Twitter, used a ‘Tweet Chats’ – essentially group discussions around a particular topic.
Hashtags are a word or string of words following the # symbol.
Eg. #hashtag, #justdoit, #marketing. (They’re also called meta data tags for the more tech-savvy amongst us.)
Hashtags are a great way to engage your brand with your market.
There are many ways hashtags can be used in your marketing strategy.
This week we look at how brand and campaign hashtags can be used to market your brand and associated promotions.
A brand hashtag is your #CompanyName or #Tagline.
It should be unique to your company and define your business.
This is your signature hashtag and can be used anytime, on any social media platform.
Make sure you do a search on Twitter, Instagram, Pinterest, Google+ and Facebook before implementing your hashtag – it should be unique.
Tip: Keep it short and user-friendly. If you sell discount furniture, #discountdesigns works better than #bestdesigndiscountsforyou.
A campaign hashtag is specific for each of your marketing campaigns. For example, your end of year sale.
Use the name of your current marketing camapaign, eg. #makeitcount
Campaign hashtags are a way for your customers to engage with you and eachother during your campaign.
You could use your hashtag as a requirement to enter a contest, or to be eligible for special discounts.This will generate greater awareness and engagement for your marketing efforts.
Brand and Campaign Hashtag Tips
- Make your brand hashtag consistent and unique
- Create hashtags for contest and promotions
- Keep them short and easy to remember (and spell!)
- Monitor your hashtags and respond to people using them
So, now you know a little about how to get your business #Hashtag-ready.
Just don’t go overboard…