Australians continue to embrace social media with a noticeable growth in the time Australian internet users spend on social media. For this reason, it is more important than ever for businesses to make informed decisions about how to use these platforms for grow their brand and further engage with customers.

So how and when do Australians use social media?

The Sensis Social Media Report documents:
– The way we connect continues to evolve with social media still playing a significant role in many people’s lives. 68% of internet users have a social media profile and they mainly use it to catch up with friends and family;
– It’s becoming more relevant in our daily lives as a majority (70%) are using their smartphone to access it. Hence it is not surprising the frequency of use is increasing – 24% check in more than 5 times a day which is up from 19%
– Facebook continues to dominate the social media space, capturing 93% of users and they spend an average of eight and a half hours a week on the site. Quite a few have profiles on LinkedIn (28%), Instagram (26%) and Google+ (23%) with use of each platform continuing to grow. Social media is a forum which is generally used for browsing and many consumers check in to keep their ‘finger on the pulse’, giving them a real time perspective of what is happening around them. This provides businesses with huge potential to engage and interact with the public.
– A solid minority of Australians who use this media follow brands and businesses (32%), access offers and promotions (20%) or conduct research about products and services they want to buy (19%) which means they are willing to engage.

The below infographic outlines an overview of Australian social media use by numbers and is compiled from the 2015 edition of the Sensis Social Media Report.


Australian use of social media in numbers

Australian use of social media in numbers

* Information obtained from the 2015 edition of the Sensis Social Media Report