Understanding the Digital Dollar; Why all businesses should have an online presence


One of the most surprising things when looking at small business is how many of them don’t actually have an online presence.

In this day and age, with the digital dollar on the rise, businesses without an online presence are missing out on one of the most powerful marketing tools currently available.

So what are the actual benefits to developing your online profile? Well, having your business online means increased visibility. With a strong shift towards consumers going online to do their research before making a purchase, having a digital presence is a must. The web has a far wider reach than traditional forms of marketing and allows your business to be noticed further than any other form of advertising. Just by having a website you are automatically opening up your markets to include local, national and even international audiences

Another big reason to be online is the Internet operates­­ 24/7! While your business doors may only be open from 9am – 5pm potential customers do their online research at all hours. Being online means that you can provide your clients with invaluable and always-available resource for information, which would otherwise only be accessible during your company’s business hours.

For those of us located and working in Australia, there’s even tax benefits available for businesses with a commercial website! As your website is considered an operating expense that you incur in the everyday running of your business, you are eligible to claim costs such as site maintenance, content updates and internet service provider fees. For more information on whether or not you are eligible for a tax benefit visit www.ato.gov.au

Now that you understand just some of the benefits of your business being online what is the next step? From understanding Search Engine Optimisation (SEO) to simply building a website, many business owners don’t have the expertise and technical know-how when it comes to having an effective online presence. Rather than spending time and money on deciphering complicated jargon and learning how to manage and build your presence, consulting a professional is an option that will make your online experience much easier.

Redhotblue can help you get the most out of the digital world through a variety of services such as copywriting, Search Engine Optimisation (SEO) campaigns, social media management, website design and much more! Although bringing in Redhotblue to help out with your online dilemmas may cost you money initially, it will benefit your business in the long run giving you a distinct competitive advantage in the marketplace. Also, having a local face ensures you have the comfort of being able to pick up the phone or call in and talk to us rather than doing everything online.

So with such big benefits in having a digital presence why aren’t some small businesses jumping on board? Well, there is a perception that websites are expensive. Having a website is like an investment into your businesses future growth and it isn’t until you have one that you can then understand the true value of the digital dollar.