Consolidated’s reputation as an innovative problem solver is backed by 30 years of industry experience in manufacturing rubber, plastic, and epoxy products. The company has grown exponentially over this time and resulted in the business moving into a new purpose-built facility. Consolidated came to redhotblue with a brief to update the company’s branding to reflect the new progressive outlook of the businesses.

We approached the rebrand as an opportunity to retell the Consolidated brand’s story using bold, modern, and eye-catching graphics. As a part of our rebrand recommendations, the business’ name, Consolidated Plastics & Epoxy, was shorted to Consolidated, and redhotblue developed a new logo, corporate stationery, marketing material, website, social media graphics and merchandise to signify the beginning of a new era for the company.

A long-term and adaptable advertising campaign, ‘A different way of thinking’, was created to compliment the rebrand, and used striking 3D lettering to emphasise the problem-solving approach the company is known for.