Consolidated’s reputation as innovative problem solvers is backed by 30 years industry experience in manufacturing rubber, plastic and epoxy products. The company has grown exponentially over this time and has resulted in moving into a new purpose-built facility and the need to update the branding to reflect the progressive outlook of the businesses.

Redhotblue were tasked with re-telling the Consolidated story through a complete re-brand using bold, modern and eye-catching graphics. As part of our recommendations, Consolidated Plastics & Epoxy was shortened to Consolidated and the re-brand was put into play from the design of a new logo, corporate materials, website, merchandise and everything in-between to signify the beginning of a new era for the company. A long-term advertising campaign – ‘A different way of thinking’ was also created, using striking 3D lettering, to further emphasise the problem-solving approach the company is known for.