Mackay Community Foundation is an independent philanthropic organisation dedicated to supporting projects, activities and charities that sustain our region’s most needy. The Foundation plays an integral role the Mackay region and has donated over one million dollars in grants to community causes over the past 20 years. While the organisation is well-established, the Foundation had identified a need to educate local businesses and the community about the importance to “give where you live”.

To support this, redhotblue conducted a brand consultation and assisted Mackay Community Foundation in a rebrand, with strategic concept development, logo redesign, and the design of all stationery, suites of images and various reports. We also designed and developed the Foundation’s website, managed social media, and developed strategic marketing videos to build the organisation’s profile in the community.