The Mackay Region Chamber of Commerce represents over 10,000 organisations across every industry in the region, from sole traders to multinationals. Established in 1887, the Chamber provides support across three key pillars: advocacy, events and membership.

The Mackay Region Chamber of Commerce approached redhotblue with the brief to attract new members while retaining the existing membership base. The previous marketing approach was tired and conservative, and there was a distinct need to inject a contemporary flavour. Working in consultation with the President and Vice President, redhotblue identified key areas of focus and delivered fresh concepts for a range of marketing materials, including corporate documents, graphic elements, signage, media walls, social media graphics and event concepts.

The result was a dynamic and modern brand identity that invigorated and complimented the work of a well-established Chamber of Commerce.