Dan Shaw, owner of Primal Coffee Roasters, has a passion for coffee that spills into the lives of everyone who steps through the doors of his cafe.

Primal Coffee Roasters hit Mackay by storm in 2020 being the only cafe in the region that roasts their own beans on premises. Their unique flavours are highly sought after by patrons and cafe owners throughout the region. This progressive company has big visions for the future with an expansive array of services being rolled out across the Mackay, Whitsunday, and Bowen Basin regions.

Primal Coffee Roaster’s vision required a creative agency that could handle their fast thinking and rapid growth. Redhotblue were engaged due to our proven track record in delivering strategic brand consultations and ability to execute memorable and innovative creative.

To understand the Primal Coffee business on a deeper level, redhotblue became immersed in the day-to-day activity of the business, allowing the team to understand the customer experience and unique personality of the brand. This is reflected in the artwork and messaging we continue to deliver for the business – from logo concept development to corporate stationery, social media graphics to signage, we ensure that Primal Coffee’s essence is represented accurately and faithfully.