Primal Coffee Roasters

Dan Shaw, owner of Primal Coffee Roasters has a passion for coffee that spills into the lives of everyone who steps through the doors of his cafe.

Primal Coffee Roasters hit Mackay by storm in 2020 being the only cafe in the region that roasts their own beans on premises. Their unique flavours have become highly sort after by patrons and cafe owners throughout the region. This progressive company has big visions for the future with an expansive array of services being rolled out across the Mackay, Whitsunday and Bowen Basin regions.

Primal Coffee Roaster’s vision required an agency that could handle their face past thinking and growth. Redhotblue were engaged due to the proven track record to deliver extensive marketing consultation and execute the creative results needed to take this progressive business to the next level.

The team at redhotblue emersed in the day to day activity of the business to truly understand the customer experience and personality of the brand to ensure the marketing messaging and creative representation was on point.


  • Consultation
  • Logo refinement
  • Creation of multiple sub-brands
  • Bespoke design work for marketing collatoral
  • Video Production
  • Social media graphics
  • Merchandise
  • Signage