Mastermyne is a mining contractor owned by Metarock (ASX: MYE), a leading Australian mining services group providing a diverse range of services and products to underground operations around the country.

Redhotblue has been Mastermyne’s preferred creative agency for over 12 years, and we have produced all marketing and corporate materials for the brand. When the company embarked on a rebrand, redhotblue led the roll-out and development of a suite of refreshed marketing materials, including design of corporate stationery, annual reports, signage and team incentive products. We also designed and developed the Mastermyne website and produced a number of engaging promotional videos.

The rebrand and campaign required a co-ordinated and strategic approach to ensure that all Mastermyne stakeholders were across the changes and understood the creative thinking and vision behind our designs. This commitment to communication, coupled with a detailed brand consultation, led to a positive and impactful refresh that reflected Mastermyne’s role as one of Australia’s most trusted mining contractors.