OUR WORK

Jaybird was an Australian made and owned skincare brand developed to treat your skin with the very best botanical, natural and organic ingredients. The brand’s name stemmed from the saying ‘naked as a jaybird’, with each of the skincare products especially formulated to target and cater for a range of skin types and concerns, all while using Australian native extracts and botanicals.

Redhotblue worked extensively with Jaybird to help develop the brand and all associated product packaging and marketing collateral. This included an initial brand consultation with founder, Sonja Coburn, branding and logo development, and a multiplatform campaign that included the creation of custom images, social media graphics, print materials and signage. We also designed and developed Jaybird’s e-commerce website and provided art direction for on-location photography which were used in advertising and editorial associated with the brand’s launch.