As the region’s most reputable and longest standing independent jeweller, Greg Neill & Son needed a new direction for their marketing that reflected their high-quality service, engagement rings and fine jewellery.

We began the project with a redesign of the Greg Neill & Son logo to reflect the brand’s commitment to excellence and timeless elegance. The brand needed to lend itself to the various seasonal promotions and events that occur throughout the retailer’s calendar year and be able to evolve with the business long into the future. The final logo and rebrand also included typographic work.

To compliment the new Greg Neill & Son brand, we spearheaded a comprehensive marketing and advertising campaign that embodied style, quality, and sophistication. This campaign spanned the development of custom imagery, design for print, a television commercial, radio scripts, social media management, signage, and digital assets. Our relationship with the business sees us continue to manage their media buying and promotional campaigns as required.